KID CHEF KITCHEN

Kid Chef Kitchen is a newly opening online kids culinary center educating kids ages 8-15 with instructional videos, recipes, and an online store for specialized kitchen accessories.

 
LOGO // EBOOK // WORKBOOKS
 

LOGO

ADOBE ILLUSTRATOR
 

The owner desired to have a logo that was visual competitive with those of the most popular cooking TV shows, targeted at the kids themselves over their parents. By designing a logo outside of the stereotypical "kid-friendly" realm, KCK  represents mature, serious "kid chefs" who would be most likely to value, follow, and share the high-quality education culinary content of the site.

 
 
 

HOME PAGE REDESIGN

SKETCH
 

 
 
 

E BOOK

ADOBE INDESIGN + PHOTOSHOP
 

This eBook is sent to customers when they sign up for the free trial advertised by KCK, and accompanied by instructional booking videos. The goal was create a high-value, entertaining sequence for the kid chefs to follow that would be just as easy to review and complete in small parts as it would be to sit down and cook an entire meal!

 

MONTHLY EBOOKS

ADOBE INDESIGN + PHOTOSHOP
 

These workbooks are created and distributed monthly as the main deliverable fulfilling each Kid Chef's club subscription. Each workbook contains a cover, menu, glossary and skill tutorial section, recipes and a reflection worksheet. The workbook is also produced in two versions each month, a full-color online e-book and a simplified printer-friendly black & white option.